SEIU Fast-Food Worker Organizing

Base Builder partnered with the Service Employees International Union to support fast-food workers in winning sector-wide bargaining rights through landmark reforms. We collected over 13,000 signatures and continue to support organizing efforts in the industry.

Our Approach

• Developed and refined high-volume contact collection strategies targeting fast food workers
• Collected 13,000+ worker signatures in support of the union effort
• Captured detailed contact data, workplace grievances, personal context, and tailored follow-up guidance
• Built a structured system to move workers into dues-paying membership, strikes, and public actions
• Tracked outreach calls, 1:1 conversations, and organizing benchmarks, with performance-based coaching and interventions
• Recruited and trained Organizer Apprentices using Base Builder organizing systems
• Created a reliable pipeline for identifying and vetting future union organizers
• Advanced top-performing Apprentices into Organizer roles based on clear standards of accountability and productivity

Outcomes

• Expanded organizing capacity without requiring the union to build internal recruitment, hiring, or training infrastructure
• Delivered trained, work-ready organizers able to contribute immediately to ongoing campaigns
• Generated a high-value dataset of worker contacts, issues, and engagement history for continued organizing
• Drove successful actions including dues signups, strikes, and media events