Deep Phone Canvassing with People’s Action

In the final weeks leading up to the 2024 General Election, Base Builder partnered with People’s Action to implement a large-scale deep phone canvassing program focused on meaningful conversations with voters in key swing states.

Unlike traditional quick-hit phone programs, this effort emphasized long-form persuasion conversations — giving callers the time to listen to voters’ concerns, share personal stories, and engage people who were still undecided or conflicted about the election.

Base Builder recruited, staffed, and managed a growing team of trained callers while coordinating closely with People’s Action’s leadership, messaging, and volunteer training program.

As the election approached, the program scaled rapidly.

Program Impact

• 899 staffed phone canvassing shifts
• 21,342 long-form voter conversations
• Average of 600 conversations per day
• Peak day: 78.5 shifts generating 2,185 conversations

Each canvasser averaged approximately 25 meaningful conversations per shift, reflecting the depth and quality of engagement the program prioritized.

Why It Worked

The program combined People’s Action’s strong organizing framework and volunteer training with Base Builder’s operational infrastructure and field management experience. Daily Zoom briefings and real-time debriefs allowed organizers to capture voter sentiment immediately, helping refine messaging and keep callers motivated throughout the campaign.

For Base Builder staff, the opportunity to engage voters through deeper conversations was especially meaningful. These discussions allowed canvassers to move beyond scripts and connect with voters on issues like economic security, democracy, reproductive rights, and the future of the country.

A Partnership Built on Organizing

The collaboration demonstrated how thoughtful organizing infrastructure and strong leadership can scale authentic voter engagement quickly and effectively during critical moments.

Base Builder was proud to support People’s Action’s work connecting directly with voters and strengthening grassroots participation in the democratic process.